AN EVALUATION OF CULTURAL VALUES AND FOOD SPENDING WITH A FOCUS ON FOOD CONSUMPTION

Kurtuluş KARAMUSTAFA, Mustafa ÜLKER, Reha KILIÇHAN

Öz


Cultural value of each society differs, though there may be some similarities in some aspects. Food consumption and nourishment understanding of each society are affected both by cultural values and their level of economic development. Therefore, when evaluating the food consumption parameters, it is important to take into account the cultural values and consumption habits. In this respect, the aim of this study is to analyze the level of food spending and cultural values and food consumption parameters. This study is based on the secondary data obtained from the following two studies: one is the Hofstede's (1980a) grouping of various cultures in his study of "Cultural Dimension Model" and the other is the Menzel and D’Aluisio's (2005) study of "Hungry Planet: What the World Eats?". The countries included in both studies have been included in this study as well to make an evaluation in a comparative manner. The findings indicate that there is a tendency of low food consumption spending in the countries where the large power distance exists. On the other hand, there is a tendency of high food consumption spending in the countries which have individualistic cultural values in their own nature.


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